Type to search

Greg Land

Share
Greg Land
Travel and Transportation Industry Lead
IBM

Greg Land

J. Gregory Land is a senior sales and marketing leader with a unique combination of technical and financial background, coupled with experience in digital transformation, management consulting, global sales, customer experience, digital marketing, distribution strategy, revenue management, loyalty marketing, brand management, customer analytics and strategic planning. Principle strengths include:

• Developing transformational strategies and marketing plans to evolve with the changing industry and global economy, including digital transformation, data analytics, CRM, customer experience and employee enablement solutions
• Distribution and marketing strategies for B2C and B2B channels including Internet, GDS, group sales, social media networks, brand management and marketing data analytics
• Managing customer relationships and contract negotiations at senior levels
• Driving revenue and managing costs with process improvements, system efficiencies, pricing strategies and revenue management tactics
• International sales and marketing experience in the UK, Europe, China, Southeast Asia and Latin America

Specialties:
– Hospitality Sales and Marketing
– Technology Sales and Marketing
– Strategic Planning
– Data Analytics and algorithmic tactics
– Internet Distribution Strategy
– Digital Marketing, CRM and multi-channel Customer Experience
– Franchise Development and reporting metrics
– Traveler Experience Strategy, Design and Service Management
– Brand Management
– Marketing Communications
– International Sales and Marketing
– Product Marketing
– Loyalty Marketing and Customer retention programs
– Travel Trade Marketing
– Revenue Management